Bring The Bold
CLIENT: MAGNUM CREAM LIQUEUR
ART DIRECTION / MOOD BOARD / VISUAL LANGUAGE
Client Ask
Ideate & develop social content that lands Magnum’s new brand positioning & takes it to market.
As a digital-first branding exercise, the goal of rebranding Magnum Cream Liqueur is to build equity in the ‘Bring the Bold’ positioning and its association with Magnum’s brand, drive brand and product awareness, and aid consumer recall at point of sale.
Moodboard - Visual Language
Bold • Modern • Edgy • Sophisticated • Subtle, modern nods to our heritage
Posters
Credits
Creative Director: Leilah Ambrose
Design Lead: Ioana Brain-Rucareanu
Copy: Ryley Murray, Jonathan Dekel
Latest Work
