Taco Bell x ChatGPT
CLIENT: Taco Bell
CAMPAIGN CONCEPTING
After much anticipation, Taco Bell Canada was gearing up for the return of its beloved Mexican Pizza, following nationwide fan demand. To demonstrate that this nostalgic favourite lives up to the excitement, we worked with Taco Bell to enlist ChatGPT, an AI language model from OpenAI, to craft its own review of the iconic dish.
THE GOAL
The goal was to create a buzz around the highly anticipated return of Taco Bell’s cult-favorite Mexican Pizza, while reinforcing our key strategy of positioning Taco Bell as a must-visit destination.
THE EXECUTION
We began by leveraging ChatGPT to craft a genuine review, which we featured in our re-launch press release. Next, we tapped into the creative energy of our dynamic influencer network, the Taco Bell Rebels, who crafted their own playful ChatGPT reviews. To bring variety and originality, we encouraged these influencers to get imaginative, inputting prompts that aligned with their unique audiences and content styles. Imagine a review of Mexican Pizza from the viewpoint of a mystical sorceress living in a mythical realm...
MEDIA COVERAGE
Latest Work
