Shape Your Workforce
CLIENT: Achievers
VISUAL IDENTITY / B2B
Visual identity for an employee recognition software. Defined by the concept of "shape your workforce", the brand uses an ownable and flexible shape system that symbolize the collective workforce and the re-constructive power of frequent, positive recognition.
A New Palette
Primary Font: Host Grotesk
Host Grotesk is a sans serif font that feels bouncy and playful yet structured and legible. The letterforms are slightly widened with spacious apertures giving them a welcoming and inclusive appearance akin to wellness, personal growth, and health food brands
Secondary Font: Mokoko
Mokoko is a slab serif font that has the character of a serif font without sacrificing legibility that comes with thin or tapered serifs. The serifs help to legible structure the font, even at small scales and long form text blocks. Reminiscent of collegiate-style letterforms, Mokoko feels informed and educational, setting the brand up as one that is truly rooted by research.
By making shapes a fundamental part of our design language we can very simply showcase the way people and the businesses they work for take on different forms. Shapes will also allow us to showcase the way forms come together to create a full realized whole.
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